MaxWhite® 17

Brand Family Overview

Ecronova™ KDA styrene-acrylic polymer dispersions are ideally suited for architectural coatings on fresh construction materials as well as refurbished building surfaces. Specific grades are designed for paint, primer, and sealer applications. These versatile polymers feature high filler loading tolerance, exceptional penetration into mineral-based substrates, and excellent water and alkali resistance.

See more Ecronova KDA products.


A white coating designed to offer excellent brightness before and after wax. This product is both hot melt and cold set gluable.


Waxable white coating

Performance Attributes

This product is used in many applications including the following:

ApplicationProperties Imparted
Perishableswhites and colors

See more products recommended for Perishables.
Physical Properties

These physical properties are typical but should not be considered specifications.

AppearanceWhite liquid
pH8.5 - 9.5
Percent Non-Volatile67.8 - 69.3
Brookfield Viscosity (cps, mPa·s) 100 - 1000
Spindle Number3

Site of Manufacture (and Product Code)

CIN (MW17)

Application Data

MaxWhite® 17 when applied with a #8 rod on kraft liner should provide brightness in the low to mid 80's.


Handle in accordance with good industrial hygiene and safety practice. Use personal protective equipment as required.