MaxWhite® 17

Brand Family Overview

Licomer® is a family of water-based polymer dispersions and wax emulsions for the manufacture of dry-bright emulsions intended for floor polish, automotive polish, shoe polish and leather polish applications.

See more Licomer products.


A white coating designed to offer excellent brightness before and after wax. This product is both hot melt and cold set gluable.


Waxable white coating

Performance Attributes

This product is used in many applications including the following:

ApplicationProperties Imparted
Perishableswhites and colors

See more products recommended for Perishables.
Physical Properties

These physical properties are typical but should not be considered specifications.

AppearanceWhite liquid
pH8.5 - 9.5
Shelf Life (mo) 6
Percent Non-Volatile67.8 - 69.3
Brookfield Viscosity (cps, mPa·s) 100 - 1000
Spindle Number3

Site of Manufacture (and Product Code)

CIN (MW17)

Application Data

MaxWhite® 17 when applied with a #8 rod on kraft liner should provide brightness in the low to mid 80's.


Handle in accordance with good industrial hygiene and safety practice. Wear personal protective equipment.