MaxWhite® 17

Brand Family Overview

ProHere™ grades are waterborne polymer dispersions and emulsions specifically developed for use in metal coatings. The range encompasses both polymer resins that can serve as organic binders in a coating formulation as well as lubricants and anti-scratch additives for metal processing and in-use lubricants.

See more ProHere Binders products.


A white coating designed to offer excellent brightness before and after wax. This product is both hot melt and cold set gluable.


Waxable white coating

Performance Attributes

This product is used in many applications including the following:

ApplicationProperties Imparted
Perishableswhites and colors

See more products recommended for Perishables.
Physical Properties

These physical properties are typical but should not be considered specifications.

AppearanceWhite liquid
pH8.5 - 9.5
Percent Non-Volatile67.8 - 69.3
Brookfield Viscosity (cps, mPa·s) 100 - 1000
Spindle Number3

Site of Manufacture (and Product Code)

CIN (MW17)

Application Data

MaxWhite® 17 when applied with a #8 rod on kraft liner should provide brightness in the low to mid 80's.


Handle in accordance with good industrial hygiene and safety practice. Wear personal protective equipment.