Michelman Joins the 4evergreen Alliance to Help Advance Fibre-Based Packaging in a Circular Economy

In its continuing effort to enable more sustainable packaging solutions for the Circular Economy, Michelman has expanded its network by joining 4evergreen, a new alliance sponsored by CEPI, the Confederation of the European Paper Industry.  4evergreen is a cross-industry alliance formed to boost the contribution of fibre-based packaging in a more sustainable and circular economy. 

The three-year-long project brings together a diverse network of organizations and stakeholders throughout the value chain — including brand owners, suppliers, packaging converters, and recyclers — to develop the best solutions for the future of fibre-based packaging.

Explains Lisa DiGate, Vice President, Printing & Packaging of Michelman, “As a supplier to companies throughout the entire packaging value chain, we want to help transition the industry into more sustainable packaging. Our barrier coatings help improve fibre-based packaging’s functionality and performance while allowing it to be recyclable, which reduces waste and enables valuable fibre resources to be re-used many times.”