CINCINNATI, OH (November 17, 2015) – Michelman, a global developer and manufacturer of environmentally friendly barrier and functional coatings, polymers, and surface modifiers has opened an online store on Alibaba, a business-to-business ecommerce platform designed specifically for the Chinese market. Michelman’s new online store can be found at http://michelman.1688.com.
A selection of Michelman’s best-in-class products are now available for immediate purchase in drums or pails. These products represent the most popular solutions used by Michelman customers across the company’s Coatings, Printing & Packaging and Industrial Manufacturing business groups.
Products found in the online store are marketed under the brands Michem® Emulsion, Michem Guard, Licomer™, Michem Lube, Hydrosize™, HydraBan™, Coating X300™, VaporCoat™ and Michem Wood Release.
According to Mr. Steven Wong, Michelman’s Vice President, Asia Pacific, “One of Michelman’s key strategic initiatives in Asia, and particularly in China, is to make our world-class specialty solutions more visible and more accessible to all customers, regardless of their size. With the launch of our Alibaba online store, we are providing all Chinese manufacturers immediate access to our most popular products.”
The new Michelman online store is optimized for viewing on all devices including tablets and smartphones, and visitors have the option of using Alipay, a safe and secure online payment platform.
For complete and up-to-date information regarding Michelman’s products and services available in China, please visit Michelman’s Chinese language website at www.michelman.com.cn.
Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing & packaging and industrial manufacturing markets. The company’s surface modifiers, additives and polymers are used by leading manufacturers around the world to enhance performance attributes and add value in applications including wood and floor care products, metal and industrial coatings, paints, varnishes, inks, fibers and composites. Michelman is also well-known as an innovator in the development of barrier and functional coatings, as well as digital printing press primers that are used in the production of consumer and industrial packaging and paper products, labels, and commercially printed materials. Michelman serves its customers with production facilities in North America, Europe and Asia, product development and technical service centers in several major global markets, and a worldwide team of highly trained business development personnel.
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