Friday, 9 February 2007

Visutech To Distribute Michelman Digiprime In Scandinavia

Water-based DigiPrime® Primer Improves HP Indigo Ink Adhesion; Improves Rub Resistance on Printed Substrates

Aubange, Belgium (February 9, 2007) Michelman's full line of DigiPrime® digital primers for use with HP Indigo inks will now be available in Scandinavia through Visutech, following the appointment of the company as its distributor. Visutech has been the Scandinavian distributor of HP Indigo presses since 1994, and specializes in equipment for the digital and display markets.

 Water-based DigiPrime® makes digital printing possible and cost effective on a wide variety of paper and film substrates Its use results in excellent ink adhesion, improved rub resistance, and is recommended by Hewlett-Packard.

Emerging uses for DigiPrime® include shrink sleeves, labels, and flexible packaging such as cellulose film, polyolefin films and metallized papers used solely or in combination, for food and non-food products.

According to Robin Cooper, New Business Development Manager at Michelman, "Visutech is the perfect partner to head our efforts in Scandinavia. Their reputation and knowledge of the application is unparalleled. For us, it's a perfect match, and one that will be of great benefit to our customers."

Visutech Digital AB was established in 1988 and is based in Göteborg, Sweden. The company is a leading supplier of Print on Demand solutions in the graphics market and has been a HP Indigo distributor since the presses were introduced in 1994. Visutech operate primarily in Sweden, Norway, and Denmark and Finland. For further information please visit

About Michelman
Michelman is a global manufacturer of performance-enhancing barrier, functional, and decorative coatings for flexible film packaging, paperboard, and corrugated boxes; and additives and modifiers for many industries including coatings, inks, composites, and construction products.

For more information contact:
Michelman International & Co., SNC.
Zoning Industriel
B6790 Aubange, Belgium
32 63 38 1800
(Fax) 32 63 38 9692