EMEA

Director, Global Marketing (Printing & Packaging)

Job Locations: Americas, EMEA

Job Category: Marketing

Job Schedule: Full Time

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We have a great opportunity available for you to join our Global Printing & Packaging business group as the Global Marketing Director. This strategic leadership position will be located in our Blue Ash, Ohio global headquarters.

 You will be responsible to develop and articulate a compelling global growth strategy. You will have the opportunity to combine your industry knowledge, business insight and leadership capability to take this growth strategy to action in close collaboration with external value chain partners and cross-functional teams within Michelman. You will also be responsible to build our marketing capability by expanding and developing the team and leading the use of best Marketing Excellence practices.

Primary Responsibilities

This is a key role that requires strong global leadership and an in-depth knowledge of Marketing Excellence. The Global Marketing director will demonstrate by example by playing a ‘quarter-back’ type role guiding the global organization on priorities and best practices. S/he will drive implementation of Marketing excellence tools and processes including implementation of value propositions, value-pricing and market-facing analyses. S/he, together with the Global Technical Director, will lead the Printing and Packaging Portfolio Management process to ensure that the correct resources are working on the correct projects and that appropriate marketing tools including robust business cases are in place prior to initiating projects

Target Market Development

• Identify, quantify, prioritize strategic market segments
• Develop competitive landscape and identify valuable spaces consistent with Michelman’s purpose of Innovating a Sustainable future and strategic direction
• Build value chain analyses, including key relational players and industry ecosystem
• Conduct primary market research through VOC collection at key customers and other influencers to refine the strategy
• Develop and execute business plans for target markets
• Work closely with regional teams to drive market development strategy and execution

Market-Driven New Product Development (NPD) and Commercialization

• Develop next generation product concepts that solve unmet needs of the marketplace
• Develop Launch packages that articulate market entrance strategies that clearly define the required value proposition and value pricing, target customers and provide communications tools in collaboration with the StratComm team
• Develop business cases, value proposition and pricing strategy
• Sponsor and drive NPD initiatives
• Plan, execute, and support commercial launches using project management methodology with milestones and review points with the Printing and Packaging ELT member

 Marketing Communications

• Collaborate with the Global Strategic Communications group to initiate and support development of marketing communications (digital marketing, product literature, advertising, trade shows, press releases, website content, feature articles, etc.) to help penetrate target markets and increase acquisition of new sales prospects

Marketing Execution

• Identify and engage key buying influencers in target markets
• Work with Sales to promote Michelman solutions

Other

• Willingness to travel globally up to 25% of the time

Critical Competencies, Knowledge, Skills, and Abilities

• Strong Leadership skills
• Strong Technical and Market knowledge of the Printing and Packaging Industry with a particular interest in paper-based solutions but also with a good understanding of sustainable plastic-based solutions
• Strong network of Industry relationships
• Passion and Global understanding of sustainability
• Strategic thinker with strong problem-solving and organizational skills
• Ability to work in a fast-paced, matrix-based environment with multiple priorities
• Excellent written and verbal communication skills
• Strong external focus with a growth mindset
• Proven track record of building collaborative teams
• High levels of self-motivation, initiative, and interpersonal skills

Education and Experience

• At least ten (10+) years of broad experience in the Printing and Packaging Industry with a preference for a strong paper-based background
• 10+ years B2B marketing experience with notable progression of responsibilities
• Proven track record of launching new growth programs and delivering results
• Strong chemicals market knowledge and industry contacts
• Bachelor’s degree from an accredited university in Science, Engineering, or Marketing required
• Advanced business degree preferred

Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties, and skills required of personnel. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

About Michelman

Michelman is proud of the values-focused work environment that we have crafted. We pride ourselves in our focus on our values of integrity, respect, and success. With our dedication to your technical and professional growth in addition to our rigorous onboarding experience, we guarantee that you will find yourself challenged in new ways. We offer an excellent salary, incentive, and benefits package in a dynamic, empowered team environment.

No phone calls, please. Michelman does not hire individuals who use tobacco products. All candidates will receive a drug test prior to beginning employment which will include a test for tobacco products.

For more information about Michelman, please visit https://www.michelman.com/.

It is Michelman, Inc. policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Michelman is an Equal Opportunity Employer Minorities/Females/Disabled/Veterans

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