Americas

Manager, Global Marketing - Flexible Packaging

Job Location: Americas

Job Category: Marketing

Job Schedule: Full Time

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General Summary

We have a great opportunity for a Global Marketing Manager to join our Flexible Packaging group at Michelman.  You will have the opportunity to lead a strategic segment within our Printing & Packaging group.  You will create the global growth strategy and lead major growth programs for the Flexible Packaging segment of the Printing & Packaging group, with an emphasis on developing sustainable solutions that contribute to the Circular Economy. Through collaboration with the R&D/technology team, you will understand the unmet needs in this segment, and develop solutions that will create growth and value for Michelman and our customers. By engaging with colleagues around the world, you will help address regional specific growth opportunities and expand our market position worldwide. You will participate on and lead cross-functional teams and work with customer and industry partners to deliver new products that provide long term sustainable advantages for both them and Michelman.

Primary Responsibilities

Strategic Segment Leadership

• Own and manage the segment strategic planning process and growth plan
• Identify, quantify, and prioritize strategic market opportunities utilizing sound market and industry research and develop and deliver the business case
• Develop competitive and technology landscape, mapping Michelman competitive position/advantage/strategy
• Build value chain analysis, including key relational players and industry ecosystem
• Conduct primary market research and insights through VOC collection at key customers and other influencers to refine the strategy
• Develop and execute business plans for target segments
• Establish and monitor segment pricing strategy
• Work closely with a cross functional group of R&D, Business Development, and Sales associates to establish and manage the market development and growth strategy for the segment using project management and stage gate/concept to commercialization processes

Market-Driven New Product Development and Commercialization

• Evaluate opportunities driven by market-needs and translate them into product concept proposals for evaluation and consideration
• Develop next generation product concepts that solve unmet needs of the marketplace and specific applications
• Sponsor product development growth projects utilizing a stage gate/concept commercialization process together with project management tools
• Develop the business case, value proposition, and pricing strategy
• Work collaboratively with allied partners (OEMs of equipment/technology and channel partners who may not be direct customers) to develop and commercialize new products and technologies
• Conduct voice of customer work to uncover and validate market needs
• Plan, execute, and support commercial launch

Demand-Side Marketing

• Identify and engage key buying influencers in target markets working with sales and business development
• Promote Michelman solutions, identify pull-through sales opportunities, and work with Sales and Business Development to deliver growth of existing products
• Develop strategies and tactics to build the brand and support launches with advertising and sales promotions and provide direction and leadership to Michelmans’ market communications (MARCOM) team
• Provide awareness and networking with related associations and attendance at industry conferences related to the circular economy will be required.
• Ability to be the face of Michelman to the flexible packaging industry representing our place in the circular economy including committee/board memberships and presentations at key conferences and trade shows

Other

• 25% travel estimate, with 75% of that travel being domestic. Some OEM partners and conferences that will be attended are international and will require some international travel
• Perform related duties as assigned or as the situation dictates

Critical Competencies, Knowledge, Skills, and Abilities

Packaging

• Deep understanding of the flexible packaging industry; the market, competitors, value chain, customers and applications
• High technical aptitude for packaging. Expert understanding of the role of coatings and coating functionality in fiber and film-based packaging solutions
• Past experience in regulated industries and applications, particularly in food industries with related knowledge of food contact
• Knowledge of the chemistry and application methods for Michelman products utilized in flexible packaging as well as the supply chain for delivering the products to the end user
• Deep understanding of the concept of the circular economy and the current ongoing efforts of brands and converters to help fulfill this vision
• Proven ability and knowledge to communicate product needs using technical terminology that will help guide technical development teams

Skills

• Strategic thinker with strong problem-solving and organizational skills
• Ability to work in a fast-paced, matrix-based environment with multiple priorities
• Excellent written and verbal communication skills
• Strong external focus with a growth mindset
• Ability to effectively lead and manage teams in a collaborative environment
• High levels of self-motivation, initiative, and interpersonal skills
• Ability to quickly learn and use specialized business software (business intelligence, sales and marketing software, business justification)

Education and Experience

• Minimum 10 years of experience in flexible packaging markets with extensive experience in film-based solutions
• 5 years B2B marketing experience in the chemicals supply chain industry with notable progression of responsibilities
• Proven ability to develop and deliver strategic business plans including analysis and quantification of potential and addressable markets
• Proven track record of launching new growth programs and delivering results
• Strong network of contacts in the flexible packaging industry
• Bachelor’s degree from an accredited university in Science, Engineering or Bachelor's degree in Business with relevant industry experience.
• Advanced business degree preferred

Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties and skills required of personnel. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

About Michelman

Motivated by unwavering values, and ingrained with a passion for innovation, Michelman is a global developer and manufacturer of specialized sustainable chemistry used in industrial and agricultural coatings, digital printing, consumer packaging, and advanced composites for automotive and aerospace. From helping grow food and keep it fresh, to making vehicles lighter and more fuel efficient, to shielding our homes from the elements, Michelman‘s environmentally conscious solutions protect and enhance the materials that shape our world.

Michelman is proud of the values-focused work environment that we have crafted. We pride ourselves in our focus on our values of integrity, respect, success, collaboration, curiosity, and giving. With our dedication to your technical and professional growth in addition to our rigorous onboarding experience, we guarantee that you will find yourself challenged in new ways. We offer an excellent salary, incentive and benefits package in a dynamic, empowered team environment.

No phone calls please. Michelman does not hire individuals who use tobacco products. All candidates will receive a drug test prior to beginning employment which will include a test for tobacco products.

For more information about Michelman, please visit https://www.michelman.com/.

It is Michelman, Inc. policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Michelman is an Equal Opportunity Employer Minorities/Females/Disabled/Veterans

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