CINCINNATI, OH (November 19, 2014) – Michelman will exhibit in booth 10.2C15-24 at ChinaCoat 2014 and will formally introduce its new brand mark to China and all Asian markets, as well as feature a number of new and enhanced, water-based polymers and surface additives. Michelman’s booth has been completely redesigned for this year’s show which is taking place December 3-5, 2014 at the China Import and Export Fare Complex (Canton Fair Complex), in Guangzhou.
New and enhanced polymers and surface additive formulations will be an area of focus for Michelman, with powerful solutions for metal coatings, wood coatings, construction and floor coatings, and inks and OPVs for graphic arts applications.
Metal coating formulators will be introduced to the exciting new family of ProHere™ water-based resinous binders that are suitable for a wide range of processing conditions and metallic substrates, and are used to enhance corrosion and chemical resistance, mechanical strength and adhesion. Michelman’s ProHere L-range water-based lubricants and surface modifiers improve lubricity, slip and torque/tension control, while adding anti-mar and anti-scratch properties. They can also be used to improve surface optics including matting and brilliance.
Wood coating formulators will find enhanced low and no-VOC additive and binder resin solutions that improve scratch and mar resistance, water resistance, anti-block properties and gloss. New binder resins will be featured that exhibit excellent aesthetic properties, strong mechanical properties and that show superb adhesion to most substrates.
For formulators of coatings and sealers for construction and floor applications, Michelman will be highlighting additive and polymer solutions that produce outstanding water and stain resistance, water beading, improved chemical and abrasion resistance, and adhesive strength. A variety of Ecrylic™ brand polymers will be featured at the show that are ideal for cement mortar, and self-leveling flooring and sealing systems.
In the graphic arts sector of the market, Michelman will be featuring additives for inks and OPVs that give customers better slip control, rub and abrasion resistance, while producing high gloss results.
Michelman has evolved into a proactive, forward thinking company, able to anticipate customer and industry challenges and needs, and deliver innovative and optimal solutions anywhere in the world, quickly and efficiently. The company’s new brand identity better reflects its leadership position in the coatings, industrial manufacturing, and printing & packaging market sectors it currently serves. The clean new brand mark symbolizes Michelman’s evolution, and acts as a signal to customers of Michelman’s commitment to forward-looking, agile solution development.
Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry. Michelman’s water-based surface modifiers, additives and polymers add value in a wide range of applications including wood care, floor care, industrial coatings, paints, varnishes, inks, fibers, composites, and construction products. As an innovator in the development of barrier and functional coatings, and digital printing press primers, Michelman adds value to consumer and industrial packaging, labels and commercially printed materials. Michelman serves its multinational and regional customers with production facilities in North America, Europe and Asia; product development and technical service centers in several major global markets; and a worldwide team of highly trained business development personnel.
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