Michelman DigiPrime Distributed Through Syntax in China

Thursday, 15 October 2015

Michelman Signs Exclusive Agreement with Syntax Technology Limited to Distribute DigiPrime Digital Press Primer

CINCINNATI, OH (September 29, 2015) – Michelman has signed an exclusive distribution agreement with Beijing, China based Syntax Technology Limited, whereby Syntax will assume sole distribution responsibilities for Michelman’s line of HP-recommended DigiPrime® digital printing primers and DigiGuard® overprint varnishes. DigiPrime and DigiGuard are industry-leading brands for use with HP Indigo presses.

With over 600 installations, Syntax is the largest global distributor of HP Indigo presses, and is one of the first companies to bring digital printing technology to China. Founded in 1999, Syntax became the chief distributor for HP Indigo presses in 2002 and continues to provide the Chinese market with high-end digital printing solutions. The company has branch offices in Shanghai, Guangzhou, Chengdu, Wuhan, Shenzhen, and Hong Kong, and provides its customers with sales, service, technical support, supplies, and training.

According to Mr. Steven Wong, Michelman’s VP/Managing Director, Asia Pacific, “With the rapid development of the Chinese digital printing market, this distribution agreement will allow us to most effectively support our growing customer base across the country. As the sole distributor of HP Indigo presses in China, Syntax’s resources and customer support structure is unparalleled, and allows us to continue to provide our customers the world-class quality they have come to expect from Michelman.”

Michelman DigiPrime is a line of HP-recommended/certified primers that improve ink receptivity, rub resistance and image quality on most types of paper, plastic, metallic and film substrates. Michelman DigiGuard is a line of HP-recommended/certified overprint varnishes that enhance print quality and protect printed materials. Both brands are water-based, safe for the environment and the press operator.

According to Mr. Jonathan Liu, President at Syntax, “Michelman is a global company built on continual product innovation. Through our new relationship with Michelman, and by reaching out to this massive base of HP Indigo press owners in China, we will be able to more quickly understand our customer’s needs, and together, better serve and develop new and exciting primers and OPV solutions.” 

About Michelman

Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry. Michelman’s water-based surface modifiers, additives and polymers add value in a wide range of applications including wood care, floor care, industrial coatings, paints, varnishes, inks, fibers, composites, and construction products. As an innovator in the development of barrier and functional coatings, and digital printing press primers, Michelman adds value to consumer and industrial packaging, labels and commercially printed materials. Michelman serves its multinational and regional customers with production facilities in North America, Europe and Asia; product development and technical service centers in several major global markets; and a worldwide team of highly trained business development personnel.

About Syntax Technology Limited

Founded in 1999, Syntax Technology Limited is one of the oldest companies to bring digital printing technology to China.  In 2002, Syntax became the chief distributor of HP Indigo in China and in succession opened branch office in Shanghai, Guangzhou, Chengdu, Wuhan, Shenzhen and Hong Kong. They offer their customers sales and technical support, service, and training.  In 2014, Syntax became the largest global partner of HP Indigo with its 600th installation.