Michelman Launches New Website

Tuesday, 13 March 2007

Michelman Launches Powerful New Website with Proprietary Product Finder Technology

CINCINNATI, OH (March 13, 2007) – Visitors to the completely redesigned website from Michelman will find a unique and powerful set of tools to help them take advantage of new business opportunities, launch new products, and choose the best possible technology for their coatings and fabricated products. 

The site was redesigned as part of Michelman’s rebranding initiative and carries the theme as well as the tools to support the company’s tagline “Your Competitive Edge.”

Michelman products and services are designed to enhance the surface qualities of coatings and inks, make composites tougher and expand the possibilities of paper and film with barrier, functional and aesthetic features.  Visitors to the site will clearly see the competitive advantages Michelman brings to its customer base in these areas:  sustainable products that help business and the environment; innovative technologies that open new markets; regulatory expertise that simplifies compliance; and consistent quality that improves the global operations of its customers.

Perhaps the most powerful tool on the site is Michelman’s proprietary new Product Finder™ technology that allows visitors to instantly find product solutions to formulation challenges based on specific criteria including market, industry and desired property.  It also includes viewable and downloadable technical data sheets, the ability to request an MSDS and order samples.

Michelman also offers rod, blade and spray applicators, and testing equipment, along with a world-class service organization to support its customers.  Industry expertise includes the paper and corrugated, flexible packaging, paint and coatings, graphic arts, fibers and composites, and floor care markets.  A full description of products, services and industry expertise is included on the site.

About Michelman
Michelman is a global developer of water-based barrier and functional coatings for flexible film packaging, paperboard, and corrugated cartons; and water-based surface modifiers, additives and polymers for numerous industries including wood care, industrial coatings, inks, fibers, composites, and construction products. Michelman serves its multinational and regional customers with production facilities in the U.S., Europe and Singapore, and a worldwide network of highly trained field technical support personnel.

Michelman Global Headquarters
9080 Shell Road
Cincinnati, OH 45236
1-800-333-1723 (US & Canada); (513) 793-7766 (Worldwide)
(513) 793-2504 (Fax)